A little less talk,
a little more GTM action.

Expanding into the USA & EU should mean more deals, bigger clients, and predictable growth.

But for most IT and Tech Companies, it seems out of reach.

X Referrals aren’t enough to break into new markets.
X Outbound efforts bring activity but not revenue.
X Sales cycles stall when buyers don’t see the value.

Sounds familiar? Keep scrolling.

Meet Cesar

I’m Cesar Viana Teague, based in San Francisco, CA.

For over 10 years, I’ve helped IT service providers, software development companies, and consultants scale into new markets, build predictable pipelines, and win mid-market deals.

I’ve done Sales Enablement & GTM projects at Adobe, Travelport, ATP Group, DDN Storage, Rimini Street, and Enterprise Cloud Solutions.

We position your B2B service as the go-to provider, helping ideal buyers see your value and adding 4+ qualified appointments to your pipeline each month with our Client Acquisition Protocol (CAP)™.

Why You’re Struggling to Land New Clients

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Most companies treat GTM as missions done by separate teams — marketing generates interest, sales chases leads, and customer success tries to retain them.

In reality, GTM needs to work in sync.

Too many IT and tech service providers rely on referrals, outbound efforts without a clear strategy, or one-off campaigns, leading to unpredictable revenue. They generate activity, book some calls, but never consistently move buyers through the pipeline.

Without a structured follow-up and engagement process, deals stall. Buyers forget why they were interested. The wrong prospects stay in the pipeline while high-value opportunities slip through the cracks.

The fact is: companies that align their outreach, positioning, and follow-up strategy see shorter sales cycles and more predictable revenue growth​.

Let’s make struggling a thing of the past.

Tell Me More About

Client Acquisition Protocol™

Go-To-Market with confidence using our structured, repeatable system designed to get you in front of the right buyers, with the right messaging, at the right time — so your sales team can focus on closing.

Most IT and tech companies struggle with inconsistent client acquisition. Some rely too much on referrals, while others try outbound but end up reaching the wrong people.

We help you connect with decision-makers who actually need your services.

Instead of chasing leads that go nowhere, your team gets warm, engaged prospects who already know what you do and why it matters.

Multi-channel Outreach
(LinkedIn, Email, Phone) that connects with decision-makers.
Magnetic Messaging
We write messaging that attracts the right buyers. Not the boring stuff.
Structured Follow-up
Keep leads engaged instead of going cold.

B2B buyers don’t make impulse decisions.
They research, compare, and need proof before they commit.

Most companies struggle to stand out because they assume prospects already understand their value.
We structure every touchpoint to help buyers see why your company is the right choice.

Refined Messaging
Speak directly to your buyers needs.
Landing Pages
Move buyers forward with pages that both educate and sell.
Content that Sells
Case studies and testimonials that build trust and credibility.

If desired, we can help close sales for you with our Fractional Sales Manager services. Or, we can simply provide you with our “Pipeline as a Service” for targeted appointments in the USA & Europe.

GTM Playbooks
Call the plays your sales team needs to drive down the field and score more deals.
Frameworks
Objection-handling frameworks that help keep deals alive.
Sales Enablement
Create materials that prove ROI and make decisions easier.

Are you the right fit?

If your sales pipeline is drying up because you’re stuck relying on referrals or struggling with inconsistent outbound efforts — it’s time for a structured approach.

We work with IT and Tech companies, including Fintech, Healthtech, Edtech, and Enterprise Software firms that want to boost their client acquisition process and scale into new markets.

If this sounds like you, we can help:

How We Work Together

We do outbound, GTM strategy, or hands-on sales leadership (not just “lead gen”). Our system regularly fills your pipeline with qualified buyers and then nurtures them until they make a decision.

Step 1
GTM & Pipeline Audit

First, we take a look at what’s working, what’s not, and where leads are getting stuck. We review your outreach, messaging, and sales process to pinpoint gaps and opportunities.
Step 2
Execution & Optimization
This is where we build and run the system for you. You can choose:


Pipeline as a Service – We handle outreach through Email, LinkedIn, and Phone, manage follow-ups, and refine messaging so you get a steady flow of qualified leads. You close the deals with your sales team.


Fractional Sales Management – Need more than just leads? We can step in to help drive the sales process, working alongside your team to accelerate conversions.

Along the way, we refine your Sales Playbooks, GTM strategy, and positioning to make sure buyers see your value and move forward faster.
Step 3
Scale & Automate
Once the system is running smoothly, we track engagement, optimize follow-ups, and expand outreach strategically to keep your pipeline growing without overwhelming your team.

Meet Our Growth Advisors

TROY HIPOLITO

Partner / Growth Advisor

Troy is a technology and marketing systems expert with 25+ years of experience developing software, specialty projects, and conversion-focused strategies.

His ability to create personalized communication systems aligns with our approach to positioning B2B services effectively and driving engagement that leads to high-value client acquisition.

NICK STARBUCK

Partner / Growth Advisor

Nick is a business strategist and networking expert with 27+ years of experience in merchant banking, systems, and performance coaching.

His expertise in building high-value partnerships and identifying growth opportunities aligns with our approach to client acquisition and market expansion, helping businesses connect with the right decision-makers and scale effectively.

KUMARESH TIRUKONDA

Partner / Growth Advisor

Kumaresh brings 33+ years of experience in international sales, strategic planning, and technology solutions, helping companies expand into North America, the UK, EMEA, and APAC while generating multimillion-dollar revenues.

With expertise in Salesforce, Oracle BI, and project management, he specializes in building scalable sales systems and GTM strategies that align with our client acquisition approach.

Mabel Valdiviezo

Partner / Growth Advisor

Mabel is a video production expert and filmmaker with 18+ years of experience creating high-impact content for tech companies like Stanford, Oracle, and Discovery Digital Networks.

Specializing in educational, training, and marketing content, she blends technical expertise in video production with creative storytelling, making her a powerful asset in crafting engaging narratives that drive client engagement and brand positioning.

What Our Clients Say

Steve Collins
Steve Collins
Head of EU Sales Veeva

By applying Cesar’s ideas and concepts, I was able to support our EU Team in collaborating & working together more effectively, In fact, out of 20+ Sales Teams globally, we were recognized as the #1 overall in Q1. I recommend working with him.customers.

Doug Gray
Doug Gray
Managing Director USA, Godwin Capital

I've known Cesar for many years and worked with him professionally for over 14 years at Ontrac Marketing and Sector Marketing. Cesar has been a great asset to the company particularly with successful business development and sales management efforts within North America and Internationally.

LouisMorazzani
Louis Morazzani
Country Manager, Travelport Digital

Cesar has been an excellent Sales Strategy Coach for the past year. He helped me in strategizing and leveraging selling techniques for my team that resulted in an amazing attraction of new clients and business opportunities.

Max Buiani
Max Buiani
Vice President, ATP Group

Cesar's coaching is of great value for my work. My results over the past 5 years have ranged from 22% to 38% increases annually in sales team performance.

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Irma Zoepf
Founder, The Z Bridge

I highly recommend Cesar as a thoughtful and experienced marketing/sales coach. He helped me to highlight and communicate accurately my business strengths and to make a compelling case to potential clients. His guidance has definitely helped to close more deals and to be more confident when selling my services.

Tony Redondo
Tony Redondo
Founder, Cosmo Currency Exchange

Having met Nick at an online networking event, I quickly got to know him and realise his well-rounded business experience; knowledge of various markets and above all, Nick's can do attitude. In my dealings to date with Nick, I have found him to be methodical, organised; clear headed and someone I am very happy to not only do business with but share ideas and also learn from. Nick is a professional. Happy to recommend him.

Errol Finklestein
Errol Finklestein
Founder & CEO UK/EU, Emerge

Nick is a very conscientious achiever who has quietly gone about building a substantial networking business. Nick's always available to assist one to drive marketing deeper and broader. He has leveraged his own channels very well, and shown considerable determination and perseverance in a difficult and competitive market. I confidently recommend Nick as a business partner or service provider.

Daniel Karim
Daniel Karim
Advisor, HNW Financial Planning & Services

Nick is one of the most genuine, pleasant, and knowledgeable people you’ll meet. Couple this with his extensive network – you need to get to know him! We met a couple of months back and he has been a great ally, friend and sounding board since. What’s more, showing that he really understood my needs, he selflessly introduced me to very useful contacts to help me, who have become great complimentary and necessary professionals for me to also work with and rely upon.

GTM FAQ's

This combines 3 modes of Outreach for maximum effectiveness in generating appointments. There are also no Set-up Fees, Tools Fees, Leads Fees, etc. as this is all included in your Targeted Campaign.

We guarantee to hit 4+ appointments per month. It really depends on your specific offering and your target level of decision maker. We will work with you to make sure it’s a Win-Win approach.

Depending on the value of your offering and level of decision maker, you will start to see results in the 2nd month of the campaign. After all, it takes folks a couple of weeks just to respond to an email!

Yes! Depending on how your Sales Team is currently performing, you can avail of our Fractional Sales Manager services to drive the team and take care of the Sales Enablement & Sales Reporting function, along with Hiring & Firing as needed.

OR you can just use our Fractional Marketing & GTM services to build appointments for your sales team, helping to drive revenues on a Quarterly basis.

Since it takes over 12+ touch points with Buyers to keep them engaged, and 3-6 months to close a sale, you need to nurture your Buyers by adding Value along the way. We can help with the necessary content, such as a Newsletter, to keep your business top of mind for the right timing.

The Cost to Be the Boss

Our pricing starts at
$3,350 per month

We guaranteed at least 4 qualified meetings per month —
if we don’t hit that, we’ll work for free until we do.

Our goal is to add 6 to 10 qualified appointments to your pipeline every month with a scalable, repeatable system.

Pricing depends on the level of outreach, positioning work,
and sales enablement support needed for your business.

Ready? Let’s have a convo.

Book a call below to discuss your goals and get a tailored quote.